When you advertise on tiktok, the cost per impression will depend on your marketing goals and budget. Tiktok cost per impression offers different ways to purchase ads, but the most popular is bidding (CPC). Using this method gives you a flexible way to bid for your ads depending on your marketing objectives.

Tiktok’s reach is impressive, and it offers an opportunity for brands to connect with a young, energetic audience that enjoys creativity and authenticity. But if you want to make the most of this platform, it’s important to create high-performing ads that are tailored to your target audience. This includes using catchy captions, relevant hashtags & keywords, and visuals that grab users’ attention.

Understanding TikTok Cost Per Impression

You can also use the oCPM (optimized cost per mille) bidding model to achieve your advertising goals. This enables you to set a price for 1,000 impressions (or views) of your video and ensures that the system delivers your ad to the most relevant audiences within your budget. With this type of bidding, you’ll be able to drive actions such as app installs and lead generation with a fixed cost for each view.

Tiktok CPM averages around $10 for every 1,000 views, but it can vary depending on your target audience and the type of ad. For example, the cost of ad placements in feeds and top view can increase during busy ad seasons. Moreover, the quality of your ad can also affect the pricing, as good ads are likely to receive better placements and lower prices.