Phone numbers are unique identifiers that connect many aspects of digital identity, from linked email accounts to social media profiles and financial transactions. They’re also frequently used in fraud, account takeovers and other malicious activities. Using phone number reputation scoring as part of a holistic fraud prevention strategy helps businesses protect their agents, customers and brand while cutting costs and time spent fighting bad actors.

Fraud risk scoring for phone numbers evaluates hundreds of phone number characteristics to determine a risk score for each number. These include a combination of a comprehensive phone blacklist check, known burner phones, porting and change events, carrier & service details, and much more.

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The result is a quality and risk score for the phone number which is then used to validate and cross-reference against our threat network to identify high-risk patterns. Combined, these factors enable organisations to conduct KYC and AML checks on new and existing users in milliseconds for a safer customer experience and reduced fraud losses.

Phone number profiling also supports marketers by identifying fake or low-quality leads that are associated with fraudulent activity and other suspicious behavior. This can reduce wasted campaign spend and improve marketing performance by ensuring that marketing efforts are targeted at active, engaged users.