With most patients relying on mobile phones and search engines for health-related queries, dentist marketing has evolved to include a variety of channels. These include social media, website, search engine optimization (SEO), email, and paid ads. Click Here

A well-optimized website can help prospective patients connect with your practice and build trust in the service you provide. It should be easy to navigate on mobile devices and have a clear call to action to schedule an appointment. It is also important that your site features a patient portal and online payment options. This allows patients to make appointments, view test results and pay their bills from the comfort of their home.

The Power of Social Media Marketing for Dentists

Creating video content is a great way to share information about your practice and build relationships with patients. You can create videos to explain complex procedures and give a human face to your team. Patients appreciate the educational value of video content, and Google algorithms reward sites that feature videos.

A dental blog is another way to connect with potential patients and stay top of mind. The most successful blogs have valuable, timely and engaging content that reflects the personality of the dental office. Encourage employees to share the blog on their personal social media platforms. This can dramatically amplify the reach of your content and make your patients feel like they are part of the team.

Targeted paid ads can be a cost-effective and efficient way to attract new patients. These ads can be placed on Google, Facebook or YouTube and can be targeted based on the location of the patient, their age, or interests.