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Skepticism is instrumental to the creative process. Creative people are skeptics. It takes a cynical mind to drive the process. Without one, you simply accept the way things are and have no internal need for creating, which means a need for doing things differently.

Most companies have either a formal or an informal brainstorming process, often mediated by an outside source. However, the great misconceptions that result from brainstorming are more detrimental to the creative process than anything that results from the process itself. The constraints of brainstorming leave out many important aspects of the creative thinking process. In particular, most brainstorming moderators tell you to suspend judgment, and most of us erroneously take this to mean that criticism and judgment are detrimental to the creative process. They are not, they are instrumental to the process. Without them your ideas are trivial and frivolous.

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