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I’ve been out on the road for two weeks plugging my new book. I’m getting some great feedback and I’ve learned a lot about the perceptions that people have about creativity and innovation.  Perhaps the most glaring observation is that people really want a “process” … they really want step 1, step 2, step 3 … etc. They want me to tell them how to do it.

The good news is: That’s exactly what I am explaining to them.  The bad news is:  At the end of the day, it’s an iterative process of trial and error.  Ideas take time to evolve and you have to get your feet dirty.  Creative thinkers will always leave a trail of failure on the way to success.  Steve Jobs lost (nearly) his entire Apple fortune with NeXT computer.  George Lucas produced Howard the Duck. And Isaac Newton spent most of his career studying alchemy trying to turn iron and zinc into gold and silver.

There’s a “fear of failure” that the creative thinker is going to have to accept. It’s just a stop on the road to success.

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