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The primary premise of my book is that new ideas are constructed out of combinations of existing ideas.  In other words, over time, we make new combinations out of existing combinations and so the world becomes more and more complex as time marches on. My daughter grows up in a far more complicated world than I did growing up.

This became even more evident to me as I looked at a coffee table book in my sisters apartment. It was a book about Boston called “Then and Now”.  Each page had a picture of Boston taken a hundred years ago on the left hand side and then a page taken recently on the right hand side. The point of view was the same in each photograph, the buildings were the same, only the people had changed.  And the change was rather startling. The people from a hundred years ago, for the most part, were all wearing the same cloths – the men had dark suits, bowler hats, and white shirts – the women were also dressed similarly in long dresses, hair up, and covered with demur shawls. This was in sharp contrast to the recent picture.  Today, instead of being dressed similarly, the people in the photograph have a wide variety of different looks, some are wearing suits, some have on shorts, dresses of different lengths, some with hats, others without … I tried, but couldn’t find one person wearing something similar to another.

Creativity is more important than ever.  We demand it in every part of our lives.  From our business models to the cloths we choose to wear.

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